Most people searching on the internet use a search engine such as Google or Yahoo, they enter a search and are subsequently presented with lists of websites resulting from the words or phrases entered. Research shows that companies appearing high up in the search engine results get more hits. Search Engine Optimisation (SEO) is a technique of marketing online which helps websites to reach a higher ranking in search engine results. Keeping ahead of the competition is essential and SEO assists you achieve this by increasing your rankings.
For the majority of consumers, the internet and various search engines are used daily as a way of learning information, and finding products and services. This makes search engines hugely influential. SEO can help your business to reach a much wider customer base and thus help to grow and expand your business. Marketing a website using Search Engine Optimisation is in a number of ways more effective than traditional methods like print, radio and television advertising due to the global audience the web is able to reach out to. The cost of TV and Radio marketing are generally limited solely to large companies. Thankfully this is not the case with the relatively low cost of SEO.
When you put your search query into a search engine, it processes your request and delivers you a list of what it sees as the most relevant web pages in relation to your search. The search engines process the data you enter in different ways so just because you are at the top of one will not necessarily mean you will be at the top of them all. Search engines use algorithms to calculate the relevance of a site and place different weights and importance on various factors. Every now and again, search engines update their algorithms. This is designed to provide faster and more effective results to their users and additionally to keep up with new online trends such as social media or video usage. Regardless of the occasional changes made to their algorithms, priority is always made to giving the most interesting and relevant experience possible.
Software referred to as crawlers, spiders or robots are used by search engines to search page content, crawling though website links from one page to another. The content is sent back to the search engines to be processed. The content found by the spiders is indexed according that particular engine’s algorithm. It is stored in databases so that it is ready to be served as a search result. When a search is made, the search engine checks its database for the most relevant web content before serving it to the user as a list of results.
An SEO specialist will establish which search terms are mostly used by people looking for services or products being offered by a website. Establishing this allows them to see that the correct keywords are placed in the most important places within your sites pages. Your site’s search engine ranking can be significantly boosted using this method.
The links which point to a site are essential in achieving high search engine rankings. Inbound links are a bit like a vote and great importance is placed on the quantity and quality of them. If a website has many good quality links pointing to it then search engines are likely to assume that the website is a good quality and important site and this along with a number of other factors like the age of your website and the number of pages it has, can help to boost it’s position in the search engine results.
My name is Ade Lewis and I am an SEO Consultant providing a wide range of SEO services from fixed price SEO packages through to high level SEO consultant services. I can offer you help and advice to get your website ranking in the top Google organic search engine listings. I can help you succeed in gaining higher search engine rankings. Search Engine Optimiser
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